"Hype" it up!

 The greatest thing is that fashion is constantly changing! Every single day there is a chance for a surprise! So fashion alone has it's own hype. But just think about the tons of work from social media to special events to celebrity endorsements that create a hype for fashion!

I think we can all agree that the biggest fashion hype has to be Fashion's Night Out! Just think about the tons and tons of retailers that put in so much effort to create such a wonderful night. Many celebrities such as Justin Bieber, Heidi Klum, and Tyra Banks all participate in this event by being a source to drag consumers into their store- IT WORKS! Looking back at my first post about Fashion's Night Out, there are also music, free food, special offers, and more! But this event went to the next level when a new online experience of speaking with models and designers happened for the very first time! This Fashion's Night Out at Guess in Soho a designer for Guess asked for you to purchase a plain T-shirt and he would design it into a dress/shirt/ skirt/etc. It was incredible! What a way to add hype by making the consumer feel so special!

But aside from Fashion's Night Out, Facebook is a huge hype for fashion. I must "like" about ten retailers a day just because their default picture is a beautiful garment! This is a great way for consumers to see the upcoming fashion for the retailer/designer! About 15 years ago there was no such thing of a site that would drawn in consumers on a single web page allowing comments to be made by buyers!

Victoria's Secret-My Favorite!

This idea of spreading fashion throughout Facebook lead to Youtube. Many fashion shows to trunk shows to reviews to stylist opinions are shown on Youtube. Try to search any specific garment in Youtube and I bet you will be satisfied with your answer!

So here it goes, let's search Armani!

And just look its Armani's Fall 2011-2012 Collection! It is like your front row seat to this event!

Another new, great way to hype up fashion is through product placement. Just look at Sex in the City. All I know is that after watching this movie I want to purchase by own pair of Manolo Blahnik shoes! The outfits worn by Miranda, Carrie, Samantha, and Charolette bring fashion to a new level. I remember when Sex in the City 2 came out, loads of women were going to the movie theaters decked out in gorgeous outfits! What a way to hype up fashion, especially for the designers that these four characters wore!

Beautiful!

Celebrity endorsements are a huge way to create hype for a fashion company, but I think Lady Gaga is the Queen of this. Do we all remember her famous meat dress?

I hope it didn't smell like meat!!

When I first laid eyes on this, I thought wow what a way to challenge fashion. Lady Gaga might not create hype for individual fashion companies, but she sure does create hype for the fashion world. Lady Gaga is creating her own fashion world that is different by challenging the status quo. This could furthermore challenge and influence fellow designers!

So what do you think is the most successful way to hype up fashion? I personally think Lady Gaga has the right idea. In order to hype up fashion, companies need to be different and stand out.

Keep Looking at the Kardashians!

First of all I would like to apologize for my obsession with the Kardashian family, but how great of an idea to create a look book including the celebrities themselves! Posted on E! Online on the reality show's tab you will find the look book! This digital look book actually looks like a book that opens to different  showing what jewelry and shoes match which each look. Also a comment from one of the Kardashians such as "That's my favorite look!"

Check out some other looks, I have the black jacket!!!

Check out the online/digital lookbook here: http://www.eonline.com/on/shows/kardashians/kollection.html


This look book might not be as relevant as other famous designers, but it does meet the requirements of a typical look book. I remember checking this out and loving the garments that I went straight to Sears and bought a jacket and skirt!!

So what do you guys think of this look book? Did you have the urge to go to Sears like I did?!